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Skills that make a
recruiter go "hire them."

Not a vague list of buzzwords — actual skills examples, sorted by category, phrased the way recruiters and ATS bots want to see them. Steal what fits, ditch what doesn't.

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what recruiters expect

Skills sections are the first thing a scanner checks

Before a human reads your bullet points, a bot is comparing your skills list against the job posting word for word. Here's what actually earns a look.

Specific over generic

"Excel" beats "spreadsheet software." "Figma" beats "design tools." Name the exact thing.

Proof, not just a list

A skill mentioned once in your skills section and again inside a bullet with a result is twice as convincing.

Matched to the posting

If the job says "stakeholder management," write that — not your own paraphrase of the same idea.

resume example

See it built into a real resume

Here's how a skills section actually looks once it's dialed in — specific, scannable, and backed up by the experience section above it.

✓ RECRUITER-READ
Sam Delgado
Portland, OR  •  (503) 555-0119  •  sam.delgado@email.com
Summary

Marketing coordinator with 3 years running paid social campaigns and email programs for consumer brands. Comfortable owning a project from brief to reporting.

Experience
Marketing Coordinator — Fieldstone Goods
Portland, OR · Feb 2023 – Present
  • Managed $40K/month paid social budget across Meta and TikTok, improving ROAS from 2.1x to 3.4x
  • Built and A/B tested email flows in Klaviyo, lifting open rate by 18%
  • Coordinated with design and copy teams to launch 12 campaigns on schedule in a year
Skills

Meta Ads Manager · TikTok Ads · Klaviyo · Google Analytics · A/B testing · Budget management · Campaign reporting

skills checklist

Run your draft against this

Check these off before you hit submit. Not every box applies to every job — pick what's true and relevant.

Every skill listed also shows up somewhere in your bullets
Tools named by their real product name, not a category
Soft skills shown through a result, not just labeled
Skills grouped logically — technical, tools, soft skills
Nothing outdated or irrelevant to this specific job
Certifications spelled out in full at least once
Matches at least 70% of the posting's named skills
No skill listed that you can't speak to in an interview
ats keywords

Skills examples by category

A quick bank to pull from — swap in your own tools and specifics, but this is the shape a strong skills section takes.

Technical / hard skills

Excel (pivot tables, VLOOKUP) SQL Google Analytics Adobe Creative Suite Python

Tools / platforms

Salesforce HubSpot Jira Figma Slack

Soft skills, shown not just told

cross-team collaboration stakeholder communication project ownership time management under deadline conflict resolution

Tip: a soft skill with no proof reads as filler. "Leadership" alone means nothing — "led a team of 5 through a product launch" does the same job and gets believed.

common mistakes

What makes a skills section useless

interview tips

Be ready to back up every skill you listed

01

Have one story per skill

For every skill on your resume, keep one specific example ready — what you did, what happened, what you'd do differently.

02

Expect a "walk me through it"

Interviewers often ask you to walk through a tool or process you listed step by step — rehearse it out loud, not just in your head.

03

Don't inflate proficiency

Listing "expert" in something you've used twice is an easy way to get caught out in a technical follow-up question.

04

Connect skills to their result

Whenever you mention a skill, tie it back to an outcome — it reframes a skill from a claim into evidence.

Turn these into your resume in 5 minutes.

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