Not a vague list of buzzwords — actual skills examples, sorted by category, phrased the way recruiters and ATS bots want to see them. Steal what fits, ditch what doesn't.
Create this resume in 5 minutes →Before a human reads your bullet points, a bot is comparing your skills list against the job posting word for word. Here's what actually earns a look.
"Excel" beats "spreadsheet software." "Figma" beats "design tools." Name the exact thing.
A skill mentioned once in your skills section and again inside a bullet with a result is twice as convincing.
If the job says "stakeholder management," write that — not your own paraphrase of the same idea.
Here's how a skills section actually looks once it's dialed in — specific, scannable, and backed up by the experience section above it.
Marketing coordinator with 3 years running paid social campaigns and email programs for consumer brands. Comfortable owning a project from brief to reporting.
Meta Ads Manager · TikTok Ads · Klaviyo · Google Analytics · A/B testing · Budget management · Campaign reporting
Check these off before you hit submit. Not every box applies to every job — pick what's true and relevant.
A quick bank to pull from — swap in your own tools and specifics, but this is the shape a strong skills section takes.
Tip: a soft skill with no proof reads as filler. "Leadership" alone means nothing — "led a team of 5 through a product launch" does the same job and gets believed.
For every skill on your resume, keep one specific example ready — what you did, what happened, what you'd do differently.
Interviewers often ask you to walk through a tool or process you listed step by step — rehearse it out loud, not just in your head.
Listing "expert" in something you've used twice is an easy way to get caught out in a technical follow-up question.
Whenever you mention a skill, tie it back to an outcome — it reframes a skill from a claim into evidence.
Answer a few questions about your role and experience — we'll help you phrase your skills the way recruiters and ATS bots actually scan for.
Create this resume in 5 minutes →